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Seems everyone, including chiropractors, are wondering whether
Tony Soprano got whacked or not.

I guess it’s a bit of an odd topic to chat about in an article
really dedicated to chiropractic marketing; but, regardless, I’ll
tell you what I think in a second.

It shouldn’t suprise you that there’s a fantastic chiropractic
marketing lesson we can glean from the Soprano’s final episode.

Afterall, David Chase (mastermind behind the Soprano’s) is a true
marketing wizard.

Let’s look at what Mr. Chase did leading up to the finale to
create such a loyal fan-base, and how you can apply the same
principles in your practice to create a new patient frenzy
(excited, new fans) and near-perfect patient retention (your own
loyal fan- base).

First, the writers behind the Soprano’s always kept us wondering
what was coming next: who was going to get “pinched”, who was
going to turn rat, who was going to defect to another family,
what new filthy act Tony was going to commit, etc.

And,. it’s that “what’s next” perspective that we all had that
kept us coming back and tuning in week after week.

So, how can you create that same type of loyal perspective in
your practice, with your patients?

Simple.

ALWAYS keep things fresh, exciting, and new.

In other words, don’t ever bore your patients.

They should always be thinking to themselves I can’t wait to see
what my doctor does next in the office.

What’s the next fun office event?

What’s the next exciting chiropractic marketing promotion?

What’s the next new and unique service?

What’s the next cool retail item?

Remember, by nature, people want to know what’s new, so be sure
you can answer them in a way that keeps them coming back for
more.

SIDENOTE: This is why I highly recommend you regularly ask
yourself the question, “What’s Next?”. It will keep you thinking
ahead with your chiropractic marketing.

Second, the writers routinely gave us a glimpse into the
different characters lives, especially Tony Soprano’s.

The value of this: relationship-building.

As I discuss in the Chiropractic Patient Retention Formula, which
you can grab by clicking on the link at the bottom of this article, patients
will come to your office for the benefits they believe they can
reap from your care, BUT they’ll stay patients with you because
of the relationship you create with them in your chiropractic
marketing.

And, one of the absolute best ways to do that is to slowly reveal
bits and pieces of your personal life in your internal
chiropractic marketing.

Yes, I said “reveal your personal life”.

Remember, people want to know they are being treated by someone
who is just like them - a regular person.

By showing a picture here and there, in your chiropractic
marketing, of your recent vacation or a family barbeque; or by
talking about your daughter’s recent kindergarten graduation or
son’s 50th soccer goal, you’ll create a bond with your patients.

And, that bond, along with new and exciting programs, packages,
etc. in your office, will keep your patients coming back and
“tuning in” to see what’s next.

Lastly, the Soprano’s attracted so much attention because the
writers created a show that was unique, different, and… even…
remarkable.

And, as Seth Godin talks about in his best-selling book, Purple
Cow, the remarkable is what gets talked about and creates word of
mouth marketing.

The ordinary gets none of that.

So, if you want to create a buzz about your office be remarkable;
be worthy of of being talked about, especially with your
chiropractic marketing.

Be different.

Be unique.

Stand out.

Don’t allow your office to be viewed as a commodity - simply
providing the same old chiropractic care every other doctor in
your area is providing.

Think about it…

The television show graveyard is packed with me- too shows that
weren’t bold enough to stand out from the crowd of ordinary
television programming, and because of that, nobody noticed them.

Same fate for a lot of chiropractors.

Anyway, even though (as a fan) I personally wasn’t thrilled with
the last episode of the Soprano’s, as a chiropractic marketing
educator I loved it.

So, the big question on everyone’s mind…

What do I think happened to Tony at the end???

Did the guy who walked into the bathroom come out and whack em?

Did the truck driver guy in the booth whack em?

Did they all live happily ever after?

What?

Well, I’ll tell you exactly what I think happened to Tony.

I think he……
Todd Brown, president of MoreChiroPatients, Inc, is now
giving away for FREE his popular Online Videos entitled
“The Ultimate Chiropractic Patient Attraction System”.
Get instant access to these videos at: Free Chiropractic Marketing Videos

Have you caught wind of the news?

Some doctors are panicking about the pending price increase
hitting us on July 15, 2007.

Meanwhile, other doctors are chuckling with delight.

What price increase am I referring too, and why are some doctors
excited while others are totally bummed?

The answer in a second.

First, a quick chiropractic marketing question…

What is the worst number in the entire chiropractic profession…
especially chiropractic marketing?

Yeah… the worst number… what is it?

Do you have any idea?

At a loss?

Ahhhh, I’ll just give you the answer.

The worst number in the entire chiropractic profession (and
chiropractic marketing, in particular) is the number ONE.

ONE of anything in the chiropractic profession is a bad thing.

For example:

ONE person in your office who knows how to use your computer
system… a bad thing.

ONE business in your area responsible for all of your
professional referrals… a bad thing.

ONE patient-attraction method for your office… a bad thing.

And, ONE chiropractic marketing medium used to promote your
office… a bad thing.

Think about it like this:

Anytime you have ONE of anything you and your practice are
extremely vulnerable.

What happens if the ONE person in your office who knows how to
use your computer system quits.?

Then what?

What happens if the ONE business in your area who’s referring
people to your practice decides to stop referring?

Then what?

And, what happens if something radical happens with the one
chiropractic marketing method or chiropractic marketing medium
you’re using right now to promote your practice?

Then what?

I’ll tell you what…

PANIC!

And, that’s what some chiropractors are doing right now as we get
closer to July, 15, 2007.

What happens on July 15, 2007, you’re wondering.

The postage rates for direct mail go up again, that’s what. And,
some pretty significantly.

If you have the stomach for it, you can get a quick glimpse at
these new price increases by going to the USPS website.

Frankly, for the doctors who have yet to embrace the Internet as
a serious chiropractic marketing medium, these postage increases
are just another shot to their pockets.

But, as history has shown us, this is what happens to businesses
and professional practices when they rely on just ONE marketing
method or medium.

When something happens or changes with that ONE approach they’re
screwed (excuse the frankness).

How the chiropractors relying on just offline chiropractic
marketing don’t see the power of the Internet to grow their
practice is beyond me!

Truly!

I mean, let’s look at the statistics:

* 70% of American adults already use the Internet. That currently
represents about 141 million people.

* 91% send or read email and 91% use a search engine to find
information.

* 65% of American adult Internet users, about 92 million people,
use the Internet on an average day (that is, on any given day).

And, those numbers are certainly only going to increase as more
and more people come online everyday, right?

Add into that the fact that with the Internet it costs pennies to
reach those people compared to offline (direct mail), and,
online, those people can be reached with video and audio messages
at no additional cost, and it should become obvious why the
Internet has quickly become an explosive marketing vehicle for
chiropractors.

If you haven’t seen the video case study of how Dr. Eric Mintz
generated an additional $11,500.00 for his practice in just 30
days using our online chiropractic marketing technology, you can
do that by clicking on the link at the bottom of this article.

This is why the chiropractors who are using the Chiropractic
Dashboard are chuckling about the postage rate increases.

Because it doesn’t effect them in any way. Really, if anything,
it helps them.

It helps them because they know that some of their competition
who relies solely on direct mail to promote their practices will
either stop using direct mail, reduce what they’re doing right
now, or simply make less money from their current chiropractic
marketing.

Either way, the docs using the Internet benefit.

The moral of the story:

1. Never rely on ONE of anything in your practice. It makes you
vulnerable. And, it’s only a matter of time before that ONE thing
is changed, tweaked, altered, etc., leaving you panic stricken.

2. Start promoting your practice online today. No longer is it
the wave of the future in chiropractic marketing. It’s here now!

Think about it.

Todd Brown, president of MoreChiroPatients, Inc, is now
giving away for FREE his popular Online Videos entitled
“The Ultimate Chiropractic Patient Attraction System”.
Get instant access to these videos at: Free Chiropractic Marketing Videos

Bill was once quoted as saying something along the lines of,
“Microsoft has had lots of competitors over the years. It’s a
good thing we have museums to record those moments in history.”

Ouch. Not a good thing to think about if you were one of those
competitors, that’s for sure.

But, you certainly don’t need to be a competitor of Microsoft to
feel the sting of business competition.

With the quantity of chiropractors in practice today, and the
quantity of new doctors coming into the profession every year,
I’m sure you’d agree, it’s a pretty darn crowded and competitive
chiropractic marketplace out there.

The number of shrinking incomes and struggling doctors, certainly
confirms that.

So, how do you go about being on the winning side… the success
side… of chiropractic business competition, instead of on the
losing, struggling side?

2 ways…

1. DIFFERENTIATION.

2. USING YOUR PRACTICE METRICS PROPERLY.

Let’s talk about differentiation first.

In order to excel in a crowded profession, you must be able to
show prospective patients and active patients what makes you and
chiropractic care in your office different from what every other
doctor or chiropractic office is offering.

Mainly, you must offer patients benefits and unique value they
can’t get from one of the other local doctors competiting with
you.

And, if you really want to protect your practice and income from
current competition and any future competition, you must learn
how to position your chiropractic practice uniquely in the mind
of consumers.

In other words, you’ve got to learn how, through your marketing,
to have prospective chiropractic patients view your chiropractic
practice compared to others, as if comparing apples to oranges.

This only happens when you take proactive action to create that
differentiated, unique positioning through your patient
acquisition and retention methods.

And, here’s where your practice metrics come in…

Plain and simple, the only way to rapidly grow a chiropractic
practice (and sustain it) is to understand and manage your key
practice metrics (measurements/numbers).

Just like acquiring wealth and becoming financially free is all
about properly managing and measuring certain numbers (i.e. your
bank balance, your income, your expenses, etc.). The same applies
to your chiropractic success.

Sadly, most chiropractic schools never teach this concept to
graduating docs.

New chiropractors then go into an insanely competitive
marketplace, with tons of practicing chiropractors, struggle to
build their practices, and end up tremendously frustrated.

Can you blame them?

I certainly can’t.
Todd Brown, president of MoreChiroPatients, Inc, is now
giving away for FREE his popular Online Videos entitled
“The Ultimate Chiropractic Patient Attraction System”.
Get instant access to these videos at: Free Chiropractic Marketing Videos

If this doesn’t get you excited, nothing will.

And, frankly, I probably shouldn’t even be telling you this
because it DOESN’T even require the Chiropractic Dashboard
to work like crazy.

In fact, you can start benefitting from this powerful
chiropractic patient attraction tip immediately after you
finish this email.

Excited yet?

No?

Just hang tight, you will be. Trust me.

First, a question…

Have you ever stained a deck?

Yeah… a deck… a wooden one… have you ever stained one?

No?

Well, me neither.

I was absent the day the Big Guy upstairs handed out “handy
man” skills.

Anyway, when I lived in New Jersey I had this really nice
cedar and Trex deck installed overlooking my backyard of
about a 1/4 acre.

It kind of had this mid-western feel to it… really nice.

If you’re not familiar with Trex, it’s sort of like a tough
plastic that doesn’t require any maintenance, and is
sometimes used as decking.

Perfect for a ‘home repair challenged’ guy like myself.

The only maintenance it did require was an annual
application of the cedar stain on the cedar.

Of course, I had to call our handy man in each year to do it
for me, but nevertheless, it got done.

I think we paid him around $400 or so to restain all of the
cedar which was fine by me and good for him.

What amazed me, though, was that every year when it was time
to have the deck restained again, if I didn’t call the
handyman to come back he would never call me.

And, because of that, there were many years where I didn’t
end up calling the handyman back for well over a year and a
half, if not more.

What the heck does my deck and lack of maintenance skills
have to do with your chiropractic practice?

A heck of a lot!

Here’s why:

Most of your patients are just like me.

No… not bad with tools… but… busy.

Sometimes so busy, running around with tons on their
personal To Do list that their chiropractic care falls by
the wayside.

In some cases, it falls by the wayside for so long that they
either forget about it altogether or, more likely, they
become uncomfortable calling your office to schedule a new
appointment, embarassed that it’s been so long.

What happens then?

They don’t call and don’t come back for care with you.

And, the typical chiropractic office chalks them up as a
former patient… a lost patient.

Meanwhile, they’re not lost.

They’re just what we would call INACTIVE.

And, until you do something proactive to REACTIVATE them,
they’re going to stay inactive.

The good news is that statistics show over 50% of your
inactive patients would become active again in your office
if you simply contacted them about getting started again.

That’s 5 out of 10 inactive patients you’re currently not
seeing right now, that would come back in to your office and
start-up their care program again with you, if you simply
contacted them.

Contact them, how?

Doesn’t matter.

Postcard, letter, staff call, email, online video, audio
postcard.

The key is just letting them know you’re concerned about
them, not angry or upset with them, and would love to get
them back on the right track again.

And, if you can contact them more than once, for the ones
who don’t respond to your initial contact, even better.

Most of the time 3 properly writtern contacts to a list of
10 inactive patients will turn into 4 to 6 reactivated
patients for you.

Really!

Now, because of the automation and ease that comes with
email, and online audio and video, I’m personally partial to
using the Internet to reactivate patients.

But, again, you don’t have to use the Internet.

However, with something online like the Chiropractic
Dashboard you don’t have to worry about sending out letters
or postcards or whether your staff is making the calls to
your inactive patients at the correct time or not.

Online, with something like the Chiropractic Dashboard, you
can have the 3 contacts being done for you, with email,
audio, and video, all on total autopilot without you ever
having to think about it.

You can experience it yourself by clicking on the link at the bottom of this article.

Regardless, though, remember…

Don’t lose patients and cash flow just because they haven’t
been into your office in a while.

Even if it’s been months, it’s important to recognize, with
some simple contacts executed at the correct time you could
start bringing back half of your inactive patients.

Think of the financial impact that would have on your
practice and lifestyle.

HUGE!

Sidebar: I wonder how much money our former handyman is
losing ever year by not contacting former customers about
having their decks restained.

Probably THOUSANDS!

With some simple contacts he could probably reclaim most of
that.

You too, in your practice.

Todd Brown, president of MoreChiroPatients, Inc, is now
giving away for FREE his popular Online Videos entitled
“The Ultimate Chiropractic Patient Attraction System”.
Get instant access to these videos at: Free Chiropractic Marketing Videos

Done right, this chiropractic marketing approach actually
requires LESS WORK and LESS TIME than what you’re probably
doing right now.

Here’s how it works:

First, take a look at the report of findings you do with
prospective patients.

Maybe it’s a formal report of findings.

Or, maybe it’s more of an informal consultation or process
you bring prospective patients through.

Regardless, how many of the prospective chiropractic
patients you meet with in a given week are actually coming
into your office “PRE- SOLD” on chiropractic care with you?

In other words, how many are coming in to your office having
already decided they want chiropractic care with you and are
ready to write your office a check immediately?

For most doctors, not many.

Most chiropractors rely on some type of report of findings
to show prospective patients why they need chiropractic
care.

Most doctors are thrilled to get prospective patients into
their office for some type of appointment. This way they can
bring them through some type of report of findings and
hopefully convince them of the value of chiropractic care.

But, frankly, this way of trying to convert prospective
patients into paying patients is incredbily inefficient,
wastes tons of time, and burns out a lot of chiropractors.

If you’re at all like most chiropractors, this is similar to
how you feel about the typical way chiropractors are taught
to meet with prospective patients.

It just stinks!

But, thank goodness, there’s a better, more effective,
easier way.

Here it is:

Make sure every prospective patient who walks into your
office, comes in already PRE-SOLD on chiropractic care with
you and ready to invest (financially) in their health.

Stop meeting with people you have to “sell” on the value of
chiropractic care.

That’s just nuts.

You’re not a salesman or saleswoman, right?

That’s not why you got into chiropractic care, right? To
sell?

Instead, make sure you only meet with prospective patients
who are “sold” on getting chiropractic care with you,
*BEFORE* they ever walk in your door.

This way, your report of findings, your persuasion skills,
and your “sales skills” are all irrelevant.

This way you don’t have to be a “smooth talker”, you don’t
have to “sell”.

Because when people are coming in to your office PRE-SOLD on
chiropractic care with you, it’s no longer about how good
you do a report of findings. Or, how persuasive you are when
talking about chiropractic.

They’ve already decided they want to become your patient…
BEFORE you’ve said one word to them.

So, how do you do that, you’re wondering?

How do you pre-sell prospective patients before they walk in
your door?

You do it with your marketing, that’s how.

Always remember, the purpose of your marketing is to make
“selling chiropractic” unnecessary.

In other words, the purpose of your marketing is to bring
people into your office pre-sold on chiropractic care with
you, so you DON’T have to do any “selling”.

Think about it like this…

Have you ever purchased anything where you knew you were
going to buy it before you walked in the store?

If so, you were PRE-SOLD.

I’m sure in that instance your purchase had nothing to do
with any sales presentation or something the clerk said to
you, right?

You walked in there ready to buy… ready to invest.

And, because of that, someone “selling you” was completely
unnecessary.

When your marketing does that for you… when it brings
people in pre-sold… meeting with prospective patients and
growing your practice become extremely fun (and lucrative)!

This is why you should never just throw together marketing
for your practice.

It’s certainly why you should also never avoid marketing,
that’s for sure.

Because doing either simply sets you up to meet with people
that are going to need to be SOLD by you on chiropractic
care.

And, when that happens you waste a lot of time, convert far
less people into paying patients, and make a lot less money.

Todd Brown, president of MoreChiroPatients, Inc, is now
giving away for FREE his popular Online Videos entitled
“The Ultimate Chiropractic Patient Attraction System”.
Get instant access to these videos at: Free Chiropractic Marketing Videos

There’s one thing in your entire chiropractic practice
that’s worth way more than anything and everything else
combined.

It’s the one thing that - if taken care of properly - can
multiply your chiropractic marketing ROI and income very,
very quickly.

It’s also the one thing that - if *not* taken care of
properly - will… not “can”… will… prevent you from
ever having a large thriving chiropractic practice.

Can you guess what it is?

No?

Alright, alright, I’ll just tell you.

The number one most valuable thing you have in your entire
chiropractic practice is your list of patients.

Not just the list, the *relationship* you have with your
patients.

You see, it doesn’t matter how much your chiropractic tables
are worth, your computer is worth, your office space is
worth, without a large herd of loyal patients, all those
things are worthless.

On the other hand, your entire office space could burn to
the ground (God forbid) and if you have a large herd of
loyal patients you can still make money.

The key to this entire chiropractic marketing equation is
having a large herd of loyal patients.

Not just any patients. A herd of loyal patients.

There’s a difference.

Let me explain what I mean…

Herd = a group of patients that you nurture, take care of,
and that appreciate your relationship.

Loyal = patients who look forward to hearing from you and
seeing you.

There’s a subtle point that I want you to get.

There’s a massive difference between just having a bunch of
patients and having a herd of loyal patients.

A herd of patients schedule and keep more appointments.

A herd of patients refer more of their family and friends.

A herd of patients respond much better to new chiropractic
marketing offers.

A herd of patients spend more money with you and lead to a
much larger net cash flow.

The closer and closer your patient list gets to becoming a
herd of loyal patients, the more it becomes worth.

The farther it moves away from being a herd of loyal
patients the less it becomes worth.

The key for you is in creating a responsive, well-taken-
care-of, nurtured HERD, via your chiropractic marketing.

So, how do you do that?

It’s actually pretty simple.

Frequent Contact via your chiropractic marketing.

It’s critical… and I mean critical… that you contact
your patients and past patients, in some way shape or form,
every single month.

Marketing studies show that every month that goes by that
you don’t do some type of chiropractic marketing and contact
your list, the list loses 10% of it’s value.

After 10 months of not contacting your list of past
patients, let’s say, that list becomes worthless.

In other words, at that point, you may just as well contact
a random list of people from the white pages in the
telephone book.

You’d most likely get the same terrible response.

By frequently contacting your list of patients and past
patients (and even prospective patients) every month, you
maintain what’s called top of the mind awareness.

When patients think of relieving pain, because you’re
regularly contacting them, you’re the first thing they think
of.

Not taking Tylenol, using a heating pad, going to a massage
therapist, or anything else. They think of you.

And, when someone they know is in pain, stressed, etc.,
you’re the first thing that pops into their mind.

Plain and simple, regular chiropractic marketing and
frequent contact with your patients produces steady patient
appointments, less no-shows and cancellations, more
referrals, and more income for you.

Period.
Todd Brown, president of MoreChiroPatients, Inc, is now
giving away for FREE his popular Online Videos entitled
“The Ultimate Chiropractic Patient Attraction System”.
Get instant access to these videos at: Free Chiropractic Marketing Videos

Yesterday I took my kids to the Miami Seaquarium, and while there
I discovered a major flaw in the way most chiropractors think
about one of the most powerful chiropractic chiropractic
marketing methods available to them.

While strolling from one salt water tank display to the next, I
came across a tank with, what was to me, a very interesting and
eye-opening explanation next to it.

I don’t remember what the heck was in the tank, but I’ll never
forget what was next to it.

This little plaque on the wall explained the relationship between
a host and a parasite.

I’m assuming that whatever was in the tank was a parasitic
organism living off some type of host, also in the tank.

Now, please keep in mind that some chiropractic marketing gurus
talk about joint ventures with other local businesses in your
area - an incredibly powerful chiropractic marketing method - as
a host/parasite relationship.

The host being the business owner who you’re approaching for an
endorsement (with a loyal list of customers, clients, members,
etc.), and you, the parasite, feeding off of the goodwill and
endorsement the business owner gives you to his or her list.

Frankly, I’ll even confess, I may have even taught it this way at
one point or another.

However, after reading the definition displayed on that little
plaque at the Seaquarium, of what a parasite really is, I’ll
never explain this chiropractic marketing method that way again.

See if you can pick out the major flaw in creating joint ventures
when you approach them based on the definition of what a parasite
really is.

Here’s the definition:

PARASITE: an organism that grows, feeds, and is sheltered on or
in a different organism while contributing nothing to the
survival of its host.

And, according to the American Heritage dictionary, here’s
another definition: One who habitually takes advantage of the
generosity of others without making any useful return.

Hopefully, the flaw is quite obvious to you.

You see, when most chiropractors approach other business owners
or operators about doing a joint venture, they approach them with
the mindset and attitude of, “what can this person do for me”.

Their whole entire approach to this powerful chiropractic
marketing method is, “let me see how many other businesses I can
get to endorse my business and help me make more money.”

They have absolutely no concern for the owner’s business or
enhanced success through the joint venture.

And, it’s because of that exact parasitic mindset, that most
chiropractors either struggle to get joint ventures, or never end
up getting any at all.

Meanwhile, there’s no more powerful chiropractic marketing or
practice-building method in existence than the joint venture.

When done right, with consistency, joint ventures can grow your
chiropractic practice quicker and larger than anything else out
there… and do it with zero advertising expense.

But, the first step to reaping the rewards of joint ventures, is
leaving behind the mindset of a parasite.

In other words, forget the idea of what other business owners and
operators can do for you.

Instead, think about what you can do for them FIRST.

The absolute best way to create and nurture very profitable joint
ventures, is to seek out non- competitive business owners and
approach them to see how you can help THEM build their businesses
and make more money.

Start by doing something of value for them.

Don’t ask for anything in return.

Give value first. Help them first. Make them more money first.

Then, when it comes time for you to talk with them about
endorsing you and your chiropractic practice to their customers,
patients, clients, etc., it will be a very simple and quick
conversation.

In essence, the key to using this chiropractic marketing method
and creating solid, profitable joint ventures - that lead to a
whole heck of a lot of new patients and $$ - is to NOT approach
business owners from the perspective of setting up a business
relationship.

Instead, reach out and see how you can start a relationship with
them based on you adding value to their lives and businesses.

When you do, you won’t even know what to do with all of the joint
venture opportunities you have to choose from.

When that happens, you’ll watch your practice grow by leaps and
bounds.

Todd Brown, president of MoreChiroPatients, Inc, is now
giving away for FREE his popular Online Videos entitled
“The Ultimate Chiropractic Patient Attraction System”.
Get instant access to these videos at: Free Chiropractic Marketing Videos

Ya know, in the years that I’ve been guiding and coaching
chiropractors, I’ve discovered something funny about what
separates the successful doctors from the struggling, frustrated
doctors.

Not funny ha-ha, but funny in that it’s not what you would think.

What I’m trying to say is that what I’ve found to determine
whether a chiropractor will be successful or not is very
different from what you would think would determine success (or
lack of).

You see, most new chiropractors think the ability to correct a
subluxation or in-depth knowledge of anatomy and physiology is
what separates the successful from the unsuccessful.

Some doctors would say that the knowledge and ability to attract
and keep chiropractic patients is what separates the successful
from the unsuccessful.

And, even though effective chiropractic marketing ability is
much, much more important than technical skill, that’s still not
the ultimate thing I’ve found to determine whether a chiropractor
will be a success or not.

Want to know what that ultimate success predictor is?

Good. I’ll tell you.

It’s ATTITUDE.

But, I’m not talking attitude in the sense of always being an
upbeat, happy-go-lucky person who’s always smiling and chipper.

That’s not what I mean.

When I say that attitude is what will ultimately determine
whether you’re a successful chiropractor or not, what I’m talking
about is how you respond to new chiropractic marketing ideas.

In a nutshell:

A chiropractor that comes across a new and different chiropractic
marketing technique or idea, and immediately goes into
brainstorming mode to figure out how he or she can implement and
test it out, that chiropractor has the right attitude for
success.

A chiropractor that comes across a new chiropractic marketing
idea or technique and immediately comes up with all the reasons
and excuses why it won’t work for them, that doctor has the
absolute wrong attitude, and is destined for a long and painful
journey in the chiropractic profession.

I’ve seen it time and time again.

One doctor has an open mind.

One; closed.

So, wondering what the heck all this talk about attitude has to
do with those two words I mentioned earlier?

They have *everything* to do with attitude.

You see… the doctors who have the wrong attitude always respond
to a new idea or technique by first saying, “Yeah, but…”.

They learn about a new chiropractic marketing approach and
immediately start with…

“Yeah, but… I just started doing chiropractic.”

Or

“Yeah, but… I live in a really small town.”

Or

“Yeah, but… I don’t have any money to spend on chiropractic
marketing.”

Or

“Yeah, but… I don’t really like the chiropractic marketing part
of being a chiropractor.”

Or… well… you get the point.

The “Yeah, but…” is always followed with some reason (or
excuse) for why the new chiropractic marketing idea or technique
won’t work for them.

The “Yeah, but…” is just another way of saying, “I can’t do
that because…”

And here’s the reason why using those two words is such a
detrimental thing to your success as a chiropractor:

The moment you say “Yeah, but…”, or anything like it, is the
moment you’ve relinquished control of your practice (and your
life) over to your circumstance, environment, etc.

And… to put it bluntly…. the moment you begin making excuses
for why you can’t do or achieve something with your chiropractic
practice, you immediately begin going down the path to failure.

It’s important that you always maintain an open mind.

Be willing to give new chiropractic marketing methods a chance.

Be willing to admit there may be a better way of doing things
with your chiropractic marketing than the way you’re doing them
right now.

And most important…

When faced with a new chiropractic marketing idea, technique, or
method, always ask yourself HOW you can use it.

Not IF you can use it.

Apply this type of attitude to all the new chiropractic marketing
ideas you come across in the next 90 days and you’ll be shocked
at how much progress and improvement you’ll make to your
practice.

Todd Brown, president of MoreChiroPatients, Inc, is now
giving away for FREE his popular Online Videos entitled
“The Ultimate Chiropractic Patient Attraction System”.
Get instant access to these videos at: Free Chiropractic Marketing Videos

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