Why Should I Conduct A Trademark Search
People often ask me, “Why Should I Conduct a Trademark Search?” Are you thinking about using a new name or tagline in connection with your business? If so, it is essential that you conduct a trademark search to determine the availability of that trademark for your use in connection with your specific products or services. A trademark search will minimize the risk of you being sued for trademark infringement by someone who has prior rights to a confusingly similar trademark. A federal trademark registration is strongly recommended for all businesses because it is inexpensive and necessary. It will reveal whether anyone owns exclusive nationwide rights already. It also provides the most guidance regarding whether your mark is eligible for federal trademark registration with the United States Patent and Trademark Office. If the search reveals a pending federal trademark application or federal trademark registration for a trademark that is identical or confusingly similar to yours, then you would probably want to consider changing your trademark. You can do a basic trademark search at the Trademark Office website. This is often called a “knockout” search because it will reveal very obvious conflicts that an experienced trademark attorney would be able to find in a few seconds. However, this is NOT a comprehensive search and will not uncover all the potentially problematic trademarks. Therefore, you should always hire a trademark attorney to perform a comprehensive federal trademark search prior to adopting, using, or attempting to register your trademark. A trademark lawyer will efficiently and effectively help you understand and eliminate the risks associated with using a trademark. Simply put, a knowledgeable and trustworthy trademark attorney will help provide the security you need for successful clearance and ownership of your trademark.
About the Author:
Go to http://www.trademarkattorneycopyrightlawyer.com for Morris Turek\'s free report, "Trademark Lessons You Don\'t Want to Learn the Hard Way." Morris Turek is a St. Louis based trademark attorney and copyright lawyer specializing in trademarks, trademark searches, and trademark registration.
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